These tips for craft fair displays are based on the most common errors vendors make.
You can make simple changes to improve your craft show experience, no matter how little time you have.
These tips can be helpful for those who are preparing for their first event.
Every craft show is an opportunity to learn and there will always be something you would have done differently. Focus on creating great products and doing your best.
You are the most important thing at the event. Keep your attitude positive and keep the energy up.
Your goal is to sell your products at a craft fair. It’s important that you think about the impact your craft fair display has on sales.
Think small to make more
It’s and not, even a department in or a department store.
Your space can be thought of as one table or display in one department of a department shop.
A table display in a departmental store will be carefully curated to tell an story and combine products that are compatible. These products are most likely to be bought together.
Similar ideas can be applied to tables displaying knitted scarves and knitted stuffed animals as well as knitted sweaters and knitted doll clothes.
A scarf is not the only thing we might need. However, when we think about a toy for a child we don’t also think about the scarf that will match our winter wardrobe.
However, a table may be full of knitted winter accessories so that one customer can buy a scarf, the matching headgear, and matching mittens.
Your craft table may fit in the jewelry, stationery, or bedding departments. However, it shouldn’t fit in all three.
Encourage after-event sales
Your business will most likely be discovered by craft show shoppers for the first time.
This means that most craft show buyers won’t be ready to purchase from you on the day.
Place your marketing materials in Zone 3. (Zones are described under tip #9). This way, if a shopper reaches your booth and doesn’t buy, he/she will know where to go to buy.
A lookbook is not required for your first craft fair, but it’s something you should keep in mind for future shows. You can use a lookbook to showcase products you are unable to bring to the event or how to wear them. How to make a lookbook
Business cards You may have a stack of business cards at the table’s edge. This trick is useful if you don’t have the time or money to print cards and want to make sure that shoppers keep your information. Here are some tips on how to make your craft business card stand out.
Newsletter- A newsletter is one of many great ways to market your company. Offer incentives to craft show visitors to sign up for your newsletter. Sign up to your newsletter at the craft fair and you could be entered in a drawing for a chance to win one of your products. Learn more about how to gather emails at craft shows.
Dress the part
I guarantee you’ll be exhausted the morning of your first craft fair. You’ll likely be wearing the most comfortable clothes you own and not much time for your appearance, if you’re anything like me.
Keep in mind that birds of a feather flock together.
You must look sophisticated if you want to attract sophisticated customers.
Imagine going to a store for your wedding dress. The salesperson is wearing ripped jeans and t-shirts, with worn-out boots. They’d likely tell you that you’ll “come again later” and avoid this business in the future.
Your look should reflect your ability to put together a bohemian look if you are selling bohemian jewelry.
You might consider wearing a whimsical costume if you are selling children’s products. You could even dress up as a princess or prince.
You should dress well if you are selling fashionable scarves. Even though you may not be able to wear a wool scarf all day, you can create a look that will attract your ideal customer.
You can find more ideas on how to dress to increase sales at How to Dress to Enhance Sales at a Craft Fair.
Here are some ways to make your customers feel at home in your space and encourage interaction with your products.
You might be wondering how to place all your products on your table ININCLUDE signage, fixtures and props. A display is an option.
You would have only one or two products per product. The rest would be stored under/behind your table.
These are the perks of such a setup:
Products appear more expensive. A disorganized display can reduce the perceived value of your product. You would think that bracelets in a basket are more expensive than those displayed in a glass case.
Products are more exclusive. Don’t you feel more motivated to purchase an item if you believe it’s the last?
Faster checkout You can keep stock on hand ready for when someone purchases, so you spend less time wrapping up sales.
Reduces theft When a space feels chaotic, it makes it easier to steal something without you even realizing. It is very rare for thieves to steal from craft fairs . Here are some ways to avoid it.
This technique is used in retail. Although it is more difficult to do in a small space or on a table than it is in retail, it is possible.
It’s important to consider the behavior of shoppers as they approach your table. Then, browse, then purchase.
Zone 1 should catch shoppers’ eye and make them want to come back. Do not pitch shoppers to them when they are in this section or have just approached you at your table. It can seem pushy.
Zone 2 will allow shoppers to interact more with your products, and browse through your selection. They are also eager to learn more about your products.
Zone 3 is the checkout. They might find smaller add-on products ( here’s some add-on product ideas that can increase your revenue).
This article will provide a detailed explanation and examples as well as suggestions on how to set up each zone and what to place in it.